Russ has done a great job writing a book that is all at once motivational, inspirational, aspirational, and partly autobiographical. It is a very generous book. Russ offers himself to us, the reader, warts and all. Following his journey, looking over his shoulder, and understanding what is in his head each step of the way, offers fantastic insights into the modern digital online business environment. There is something for everyone here, whether you are just starting, growing your business, or are already established and want a checklist to go through to ensure you are doing everything you can to make the most with what you have.

As an aside, being one of the part timer’s at Production Expert, I’ve had the opportunity to watch and see Mike and Russ put many of these concepts to work over the past several years. It is inspiring to see them constantly evolving and adapting to the always changing online world. I can tell you, watching from my seat in the corner of the room, that the ideas in this book work. Having them all codified as a set of easy-to-digest values and principles is an excellent tool for anyone, regardless of their industry. Bravo Russ.